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Make home the heart of wellness™
Inspired sleep wellness that supports the life you love
Our approach

Our approach

At PureCare, we know that home is more than a space. It’s a feeling of wellness, comfort, and security. Where we leave our worries at the door, set aside the many hats we wear all day, and relax into our true being. This is a happy place. One we believe should be as comfortable as possible. A place where we can breathe freely, sleep deeply, and return to the source of wellness that nourishes every waking hour. This is why we put so much care into everything we do. It’s why we’re proud to provide a world of comfort for everybody and every body. It’s why we take our relationships to heart. Pure and simple, wellness is more than a mission to us. It’s our passion, and we invite you to find comfort in it.

Our mission

Our mission

We’re the bedding company devoted to wellness. With every fiber of our being—with every stitch of our fabric—we care about the well-being of everybody and every body. That’s why we design products with one simple mission in mind: to wrap the world in care, comfort, and wellness. Because when we sleep well, we rise to live well too.

Everything we do, we do with heart. We’re the only bedding company solely focused on wellness. It’s why we employ textile experts and product designers dedicated to putting care into their craft. It’s why a handful of the world’s most respected wellness and hygiene experts and institutes partner with us. We care for the wellness of others, pure and simple.

Our recognitions

Our recognitions

We take your sleep wellness to heart, which is why our dedication to excellence has been recognized by our customers throughout the world.

The Women’s Choice Award

Our premium sheet and protector collections proudly bear the exclusive seal of the Women’s Choice Award (WCA), a symbol of today’s most recommended brands, products and services. The WCA seal allows you to purchase with confidence knowing that 9 out of 10 of our customers, surveyed via an independent questionnaire, said that they would highly recommend our products to their family and friends. Visit to learn more.

The National Sleep Foundation

Our entire collection of premium sleep essentials is the official bedding of the National Sleep Foundation (NSF). A nonprofit organization dedicated to improving sleep health and safety, the NSF focuses on the education, public awareness, and advocacy of healthy sleep. Click here to learn more about our partnership or visit to learn more about the mission and efforts of the National Sleep Foundation.

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