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PureCare One turning pillows into profit centers, retailers report

"Sleep shop chain Mattress Direct, with 22 stores in Louisiana and Mississippi, said it has uncovered a new revenue stream. “(PureCare One) stopped the loss on pillow giveaways of approximately $9,000 a month and reversed it. … (The net result) is something like $13,000 per month positive impact on our bottom line,” said Mattress Direct co-owner Ty Hingle."

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